“Romania is an important market for us, especially as we are focusing on Eastern Europe. This is a very important for us, especially since there is growth, and at the same time it is a new area, which provides many opportunities,” according to a statement for Business Standard by Akihiro Matsubara, Senior Vice President of Sony Vaio Europe.
Sony Vaio will launch two new series of laptops in Romania. The FW series, designed mainly for entertainment and the Z series, for business people. The company plans to sell over 9,600 Sony Vaio notebooks in Romania this year.
“We are estimating a 2.4 percent share of the total notebook market. Growth is due to an upward trend, and the obvious consolidation of Vaio as a brand,” said Lia Burghelea, Business Development Manager of Sony Vaio South East Europe.
Sony Vaio considers Romania to be a strategic market
Publicat la 20.07.2008, 16:24:00
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