Subaru to extend its sales chain in Romania to 15 units

The average investment in such a unit is €1 million, said the company’s General Manager, Stavros Kanonopoulos. Subaru plans to sell 700 cars this year, compared to 415 last year. Turnover will reach €16 million in 2008, €6 million more year-on-year. Subaru launched the diesel engine Forester model last week.

Its main competitors are Toyota, Mitsubishi and Nissan, but also Audi, BMW and Mercedes. Company representatives estimate that the local market will increase by less than 10 percent this year.