“Telecommunications probably have the largest share of expenses on the advertising panel market,” said Liviu Boitan, Research&Strategy Director of the MediaCom agency.
Raluca Grigorescu, Sales Director of News Outdoor Romania, said the ratio is the same as in 2007, which includes “retail, telecommunications, FMCG, auto, and tourism, plus the real estate sector, which had a rapid ascension in this year’s first half.”
Cristina Marascu, Marketing Coordinator at Betacons, part of the Euromedia group, said that “outdoor investments registered a higher level in the first, second, and fourth quarters” of 2008.
