Tempo Advertising could partner with Young & Rubicam

Tempo Advertising creation agency could partner with Young & Rubicam, after Team Advertising lost the affiliation to the global advertising network, said Dragos Grigoriu, creator of the Tempo brand.

“I am not interested in an affiliation, because this is something very commonplace, and Tempo does not do common things. We are talking about a partnership, which implies that Young & Rubicam will own Tempo shares.  However, the business will remain independent,” Grigoriu added.

Several Romanian agencies have participated in the selection of Young & Rubicam, but a partnership with Tempo has not yet been finalized. Young & Rubicam’s London office confirmed that a contract between it and Team Advertising no longer exists, said Grigoriu. If the partnership between Tempo and Young & Rubicam comes about, Dragos Grigoriu’s business will lead to a first on the Romanian advertising market, by involving a single agency in two communication groups. Grigoriu sold the media company to Aegis one month ago.