The study also indicates that the online advertising market amounted to RON 33.87 mln (€9.2 mln) in this year’s first quarter, up 90 percent year-on-year.

“For the first time, this study provides real numbers in Romania, based on the real level of sales of the largest companies in the industry, instead of the estimates which existed so far,” said Ovidiu Florea, President of IAB Romania and Managing Partner of Media Investment.