“In order to overcome a crisis, stronger companies which have very good cash positions, may be interested in acquiring firms that are more affected by the crisis, or have even filed for bankruptcy,” said Marius Ghenea, owner of the Pcfun.ro online shop. Thus, the market becomes more compact and there is a real possibility of lowering the cost basis, through the operating integration of activities of the targeted company.
Specialists added that in the near future, most companies will want to sell and very few enterprises will be interested in buying. Buyers would be motivated by a higher market share or market consolidation, said Bogdan Musat, Marketing Manager of TotalSoft, for Business Standard.
“As incredible as it may seem, studies show that Romania is the most attractive business environment in Central and Eastern Europe,” added Ghenea.
