the group’s main activities are media and public relation. The company includes creation, media, PR, production, research, direct marketing and interactive communication agencies.
In 2006, the group had total business of €28.2 million, registering an 80 percent increase compared to 2005, the year of the company’s establishment, according to the group’s president, Zoltan Szigeti (photo). “For us, year-on-year growth rate is more important than absolute value of the business or industry classifications,” he said. “By analyzing financial results since the beginning of 2007 up to present day, we can estimate the group will have a 75 percent higher turnover by the end of the year than in 2006,” he added.
the group has over 200 employees, and 11 specialized agencies: BrandsTalk - creation, Media Investment - media, Touch Communication - direct marketing, House of Media - media, Postercom - outdoor investment planning and management, Nicola Porter Novelli - PR, My Media Content - development of media programs and content, The Media Partners - media buying, New Media - interactive communication, BT - advertising materials producer, Q research - market research. From the total business, media agencies last year brought some €24 million, up by 63 percent year-on-year. An important development area for the group is that of the new media.
Szigeti and Mihaela Nicola established the group in 2005. They also created one of the first advertising agencies in Romania, back in 1994, which they annexed to Ogilvy communication group later on, becoming Ogilvy-Mather. In 2005, both Nicola and Szigeti left Ogilvy to start their own business.
