Timisoreana posts top volume of sales in 2007

“Practically speaking, in just three years, the local brand produced in Romania’s first beer factory, climbed from fifth to first place on this segment,” shows the release.

“However, the most important factor for the increase in sales, in the case of Timisoreana, is the superior understanding of the consumer, which has practically led to a doubling of sales last fiscal year,” according to Harry Ioncica, Senior Brand Manager Timisoreana, Ursus Breweries.

Timisoreana is a mainstream beer, and claimed a 27.9 percent market share in 2007.

Timisoareana’s volume increased 41,8 percent, while the beer market rose 9,6 percent, according to Ursus Breweries officials.

Ursus Breweries has a 24.9 percent market share, according to market research institute MEMRB. The company owns four beer factories with over 1,500 employees.

SAB Miller is one of the largest beer producers in the world, participating in the production and distribution in over 60 countries on six continents. The group’s brands include Miller Genuine Draft, Peroni Nastro Azzurro, Pilsner Urquell, and local brands. Outside the US, SAB Miller is one of the largest bottling companies for Coca Cola products.

In its annual financial report, ending 31 March 2007, the group reported gross profit worth $3.1 billion, and turnover worth $18.6 bln. The SABMiller plc company is quoted on the London and Johannesburg Stock Exchanges.