The company won the Effie award for best product launch in 2007. It allocated a budget for rate card advertising worth €14.4 mln for the five months of activity. Lahav says the budget will increase in 2008, due to the expansion of the company’s portfolio. “Last year we had 18 products and this year we have 25,” he added.
The most important media channel used by the company is television. Although the budget for online advertising is relatively small, this segment is considered to have great potential. The company has two websites and is considering further investments in online advertising.
