Gross amounts are even higher: for more than 114,000 TV, radio, newspaper and magazine advertisements, the five companies spent over €236 mln in rate cards (no deductions).
Heineken Romania invested over €40 mln, according to company data, of which €6.1 mln were for advertising, especially TV (€5.6 mln). The Dutch brewer has been working with the McCann Erickson advertising agency since January 2008. It plans to invest €50 mln in its production capacity, launching new packages and marketing strategies.
Ursus Breweries has invested some €5 mln in advertising, of which some €4.2 mln in TV commercials. InBev ranked third, with total investments worth €4.7 mln.
