All stores will be based on a common concept of an average 80 square meter selling space for every 75,000 inhabitants.
The Twister model was launched in 2003 and generates some 25 percent of Tornado’s revenues. Tornado, the largest IT&C distributor in the country, posted net sales worth €105 million in 2006, up from €83 million year-on-year. Twister’s sales target this year is €20 million For the next two years, sales are forecast to increase 20 percent annually, to reach €40 million in 2009.
According to Twister’s Executive Director, Catalin Ionescu, the investment to acquire a franchise will cost €10,000 for a five-year contract. The franchisee must comply with the Twister model: a showroom area of at least 80 sqm, a 5-meter storefront, a parking space for suppliers, no less than 100 meters between two Twister stores, and base target sales.
Unlike other franchises, shop owners are not bound to sell Tornado products exclusively, but are allowed to stock up to 25 percent products from other distributors.
