The new unit, including a production center, storage facilities, and modern production lines, will be the largest Tymbark Maspex factory in Romania, covering a total area of 50,000 square meters. According to the company release, this will also double the investments made by Tymbark Maspex locally.
The local soft drink market, including mineral water, is estimated to be worth some €900 million this year. According to a study by Canadean research company, non-carbonated drinks make up 9 percent of the total soft drink market. Main local players are United Romanian Breweries Bereprod (URBB), with the Orangina and Granini brands, Tymbark Maspex, with the Tymbark brand, Pepsi Americas, with Prigat, and Parmalat, with the Santal brand.
