“Prior to the reorganization, marketing operations for both consumer and business segments were coordinated by a Senior Manager, while sales operations for both segments were coordinated by a Vice President of Sales,” added Lidia Solomon.
According to the new structure, two Chief Commercial Officers (CCO) were appointed to coordinate these segments. Thus, the former Senior Director Business Market, Gabriela Matei, is managing Vodafone Romania’s corporate clients segment, as COO, while the former Chief Financial Officer, Karsten Wildberger, is the new COO for the consumer segment. “This reorganization is specific to companies operating on mature markets,” Solomon said.

By the end of 2007, Romania’s mobile service operators claimed a total 22 million clients, more than the country’s population, of some 21 million. By December 31, 2007, Vodafone had 8.8 million clients.