What Google and Yahoo want from the Romanian market

“Still, one has to consider that usually the market decides to use our services and not the other way around. Yahoo has millions of users in countries where it does not have any local presence,” said General Manager of Yahoo in Eastern Europe, Altay Ural.

“Our goal is to understand the market and not be strictly driven by these indicators. There is a great potential on emerging markets, so every step in the strategy must be adapted to market specifications, and we must not assume that what worked in the USA or Great Britain will also work in an emerging country,” said Emerging Market analyst at Google, Cosmina Dorobantu.

Google activities in Romania are coordinated by Basak Tamar, chief of New Market Operations in the company. Google plans to recruit a Romanian manager, with a better understanding of the market.