Xerox: Growth for services to compensate for drop on equipment

“We identified a potential for growth based on the needs of companies to reduce document management costs, and the drop in equipment sales can be compensated by a rise in sales in outsourcing services,” said Marius Persinaru, General Manager of Xerox Romania and Republic of Moldova. In spite of difficult economic conditions, company representatives continue to be optimistic and are expecting growth this year. “In the current context, sales are much more consultative and complex than the year before.  Clients are more careful about the characteristics of the equipment, and request more information.  In the first month of this year, sales went better than we expected at the end of 2008. Personally, I am optimistic and believe that the company’s activities will grow even this year,” added Persinaru, without venturing a percentage of growth for business.  Back in January, the official declared for Business Standard that growth would be 10 percent in an optimistic scenario.  The company posted turnover in 2008 of over $72 million (€55.4 mln), which constitutes 18 percent year-on-year growth, due to an orientation of business to document management services and large capacity multi-functional laser equipment.

On the office equipment market, Xerox competes with HP, Canon, Epson, Lexmark, and Konica Minolta.