In these conditions, Sichrovsky said that his appointment as head of the local business of the U.S. IT equipment and service provider, can be considered a promotion, a step forward, due to the potential of the Romanian market and the opportunity to build in difficult conditions.
The local IT equipment market registered a decline of more than 60 percent in the first half of this year, compared to an average 30 percent drop on the Czech and Slovakian markets, according to the official.
“The Czech and Slovakian markets are much closer to what is happening in Western countries, so now is definitely much better for any company to be there. And this because the Czech market, like the Xerox business in the Czech Republic, is more mature and more stable, so that these earthquakes do not shake the foundation so fiercely. Romania is not at that level, especially because of the poor infrastructure, the market is much more fragile, and reacts more strongly to this context,” Petr Sichrovsky told Business Standard.
The official added that the strategy he will apply for the local Xerox business can be summed up in three words: profit, growth, control.
