The company owns Dorna, Poiana Negri and Dorna Izvorul Alb brands. Mugurel Radulescu, the company’s Public Affairs & Communication Manager for Romania and Moldova, says the competition for brands is high.
The Romanian soft drink market is worth some €1 billion, according to market data. Main companies on the market are Coca Cola HBC, PepsiCo, European Drinks, Romaqua, and Parmalat.
