Distributors raise the business of Forever Living Products to €25 mln

“Last year’s turnover was 28 percent higher than the previous year, and we want to maintain the trend this year,” according to a statement for Business Standard by the company’s PR specialist, Alexandra Rotarescu.

Forever Living Products Romania, one of the most important players on the local market, distributes its products using the multi-level marketing (MLM), and these are intended mostly for middle and upper middle class individuals.

“We are not an ordinary, traditional company, and put great emphasis on people. We have 221,000 distributors, although not all are active, and sales increase based on our motivation of people. It is directly proportional,” said the representative of Forever Living.

The company has been in Romania since 1999, and presently has storage space in Bucharest, Cluj, Arad, Constanta and Iasi. It plans to open a further one in Craiova this year. It also has a storage facility in the Republic of Moldova.

Forever Living Products’ portfolio includes Aloe Vera based drinks, bee products, food supplements, personal care products, and cosmetics. Its Aloe Vera based products make up 25 percent of the company’s turnover.