“We are talking about middle management positions, because the salary of a Head of Sales, who coordinates regional managers, can reach a monthly €6,000,” according to ConsulTeam’s Country Manager, Oana Botolan.
She added that the difference in salary comes from turnovers generated by the industries, the number of specialists available, and the varying levels of competition in the respective fields.
At a national level, the average salary for a sales manager is some €3,750. However, these figures only take into account basic wages. The salary package usually includes bonuses, based on sales performance, and long-term benefits, such as shares in the company. Further benefits include a car, insurances, and subscriptions to fitness clubs.
“In the sales field, performance is the main criterion for determining salary,” Botolan said, adding that bonuses make up some 20 percent of the gross salary, and some 30 percent of the actual amounts commissioned in the past 12 months. However, this data is relevant only for one type of company, as over 80 percent of companies included in the Mercer study are multinationals.
There are also regional differences between Bucharest and the rest of the country, as sales managers earn 12 percent more in the capital than outside.
“Bonuses can be as high as 70 percent of a sales agent’s fixed salary. If the agent is very good, his real income can amount to three times the basic salary,” according to Camelia Slivneanu, Human Resource Manager of the Romanian cold meats producer CrisTim. But to earn all this money, a sales manager must serve as business consultant for the company as well as key partner in the company’s relations with clients, Camelia Slivneanu added.
“Besides meeting the sales targets, a sales manager must train and motivate his team, and evaluate its performance. He coordinates all information, resources and activities of the sales team,” said CrisTim’s Human Resource Manager. Camelia Slivneanu explained that when the company recruits its sales managers it is looking for persons who have at least three years of experience in the field, of which at least one in a management position. “There are also exceptions, when we accept candidates from other industries, but only if they are talented. In most cases, such persons become entrepreneurs or partners in their own business,” said Camelia Slivneanu.
“In the sales field, performance is the main criterion for determining salary Oana Botolan Country Manager, consulteam
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