Fornetti increases local production to stop imports

According to Fornetti Romania’s General Manager, Boer Reka, the company plans to invest some €10 million in 2008-2009 to increase production.
To date, Fornetti has invested some €25 million in Romania.

However, the Hungarian company, one of the top Southeastern European frozen pastry producers, last year announced it would increase production capacity at its factory in Hungary, to cope with increasing demand in Romania and Bulgaria.

Main players on the local frozen pastry product market are Truffi, Fornetti, Buon Giorno, and Princesse. Fornetti has a 50 percent share of the Romanian frozen pastry market, according to company officials.