Omnilogic established a company in Switzerland for external business and has moved from hardware distribution to services. Siveco and TotalSoft are increasingly more visible in the region.
Omnilogic’s Managing Director, Gabriel Marin, believes it is no longer possible to speak about single business objectives that existed 10-12 years ago. “There have been dramatic corrections, in an environment in which no one abides by any rules. Do you think HP or IBM would hesitate to destroy a partner to keep a client? Not a chance!” adds Marin.
IBM has changed its way of doing business in the past few years, redirecting this to new market opportunities.
“In a globally integrated world, the speed of reaction to the competition and innovation constitute the key for positioning on the market,” said Marin.
