Romanian agencies won two Golden Watch awards for the Advertising Campaigns section: McCann Erickson, for the “Sprite Icstrim - Help Line” campaign, and Grey Bucharest, for the environmental campaign “Nu taia padurea ca-n codru” (Save the trees) developed for the Media Monitoring Agency (AMP).
For the Media Campaigns section, Starcom agency was awarded a Silver Drum for the breast cancer crusade entitled “1 din 8 femei” (1in8 women) for Avon cosmetics Romania. The Webstyler agency also won a Silver Drum award in the Interactive section, for the campaign “Alo… 322? Vreau presedintele inapoi!” (Hello... 322? I want the President back), designed in support of President Traian Basescu prior to a referendum on his impeachment in May 2007.
Romanian advertising agencies were also awarded three prizes within the OpenAd Golden Drum Ideas competition, which awards the best campaign ideas. “The Guide” campaign for Banca Romaneasca, designed by Graffiti BBDO, won two prizes in this category, the Big Idea Award, and the OpenAd Print award. The Friends Advertising agency also received an OpenAd TV award, with its “Girl” campaign.
Romanian prize winning works were primarily recognized for their “freshness”, President of the Jury for the Advertising Campaign category, Rudi Kobza, told Business Standard. McCann Erickson’s campaign for Sprite, entitled “Icstrim - Help Line”, was “one of the most powerful works in the category,” according to Kobza. “The Sprite campaign is in itself a category. It was a perfect campaign, interesting for its idea and global approach. It is a good example of what can be done with global brands at the local level,” said Kobza, adding that the campaign has great potential for international awards.
