Major new clients to raise Publicis 2008 turnover to some €19.3 mln

“This year, the market will increase by 25 percent, and we will have the same growth rate as in 2007,” said the group’s President, Teddy Dumitrescu. 

Dumitrescu added that turnover is not the most relevant performance indicator for a media agency. “The best indicator is revenue, namely the sum of fees and commissions for services provided. Unfortunately, this indicator is not transparent in Romanian fiscal reports, and so we all refer to turnover,” said Dumitrescu. 

The agency won clients such as Albalact dairy producer, Phoenix soft drink producer, Nestle, and Alpha Bank. 

Publicis is due to participate in one of the world’s most important advertising festivals, The New York Festivals.