The second local edition of the Business Superbrands ranking chose ten brands using indicators such as reputation, product and service quality, and financial stability. Thus, the best-viewed companies locally are Orange, Vodafone, Coca-Cola, Petrom, Nokia, Microsoft, Rompetrol, ING Bank, Procter&Gamble, and BRD-Groupe Societe Generale.
“The evolution of Rompetrol is interesting, as a brand that was affected by some controversy last year and which has become one of the most respected companies in Romania, according to the study carried out with Nielsen [Ed. n. research company],” said Catalina Stan, CEO of BDR Associates communication group, which coordinates Superbrands.
