“We plan to raise our market share on the leisure and business travel segments. On the business segment, we are registering a visible increase following the campaign initiated last year and due to the fact that a rising number of companies are seeking to cut costs, and we are coming up with solutions,” the Chief Executive Officer of Perfect Tour, Sorin Vaduvoiu, told Business Standard.
The travel agency’s business soared by an annual 12 percent in the first quarter of 2009, due mainly to a rapid adjustment to market changes, according to company officials. “We are trying to transform this economic crisis into opportunities through the strategies we adopt, which involve building and promoting travel packages adapted to the new coordinates of demand: shorter packages, better tariffs, and quality in services,” Vaduvoiu said.
Perfect Tour launched a new destination in Egypt this year, Taba, which allows one-day trips to Jerusalem (Israel), Petra (Jordan), and Cairo. “Taba is a destination with luxury resorts and hotels at affordable prices, very appropriate for this time of crisis,” said Tatiana Bulubica, Marketing Manager, who estimates there will be over 2,000 tourists to the new destination. The price of a seven-day, all-inclusive trip at a four-star hotel starts at €600, including charter transport. According to company officials, a new destination can reach maturity in six-seven years, after initial two-three years of promotion.
Egypt is visited by 10 million tourists annually, of which 30,000 Romanians. “Poland has ten times more tourists to Egypt, with a population that is nearly double [Ed. n. 38 million]. At least a doubling or a tripling of the number of Romanian tourists is an achievable goal,” said Marin Stan, Romania’s Council in Egypt.
