Prais PR company posted turnover worth €500,000 in 2007

According to Silvia Bucur, General Manager Prais Corporate Communications, the budgets include the advisory services, not the direct costs, managed in favor of clients inside the projects.

“If we were to add the two values, the turnover would triple. Most PR companies opted for an accounting in which the turnover integrates direct costs and the value of fees and advisory services. We did not choose this option,” said Silvia Bucur.

Prais plans to maintain a 12-15 percent increase in 2008. According to Bucur, the agency managed to exceed the estimated growth rate so far.