Product design needs to be functional

One of the main trends is observed in the fast moving consumer goods (FMCG) area. “Regardless of their country, producers of consumer goods are becoming more and more demanding of designers to create products focused on utility and accessibility,” says Powell.

Regarding Romanian product design, Powell recommended that producers and designers focus more on international trends, namely to try to make products that will go beyond the classical conception about products and capture long-term consumer interest.