This move targets the improvement of communication of the three agencies, the optimization of marketing investments, and consolidating the position of Zenith Media, market leader in terms of turnover. The three agencies total a market share of 25.1 percent.
“To help our clients rethink their marketing strategies and to continuously improve the performance of their media investments, we are challenging a leadership position by integrating the capacities of the three agencies under a single group of media purchase, PGM,” said Optimedia’s Managing Director, Cezar Batog.
Zenith Media posted turnover worth €54.5 million in 2007, while Starcom Media and Optimedia registered €26.8 mln and €16.96 mln, respectively.
“We are three different entities in terms of DNA, each with its characteristics, that is why we learn from each other, share the expertise we each have on a certain category. Moreover, PGM has a common professional development training plan for our colleagues,” said Starcom MediaVest Romania’s Managing Director, Stefan Iordache.
