Publicis: The business will maintain its current level in 2009

“Although access to loans does not affect us directly, the fact that investments for developing business in Romania and abroad will drop, will affect us indirectly and rather strongly,” said the company official.

In terms of salary, the agency’s Managing Director said that the advertising industry is very competitive and dynamic, with 15-20 percent annual salary increases. But 2009 will witness a slower growth rate, and the agency’s goal is a salary growth pace below 8 percent.

Publicis Romania’s competitors include McCann Erickson, Leo Burnett, Grey Bucharest, Ogilvy, and Graffiti BBDO.