Romanian online not following global trends

Pahomi says that Eastern and Central European markets are mostly emerging markets, where the business of advertising clients has been subject to sustained and constant growth. The media market is also growing, which leads to improved and more diversified offers. Another problem on emerging markets is the lack of specialists, especially in new areas, such as online planning, added Pahomi.

“Romanian online is different from that in the West, as it offers outstanding opportunities only to those advertisers who are able to identify and make use of these before the competition does,” Pahomi added.