Thus, with a decline estimated for 2009 between 30-40 percent, in terms of both prices and spots, the Romanian TV market is registering the sharpest cuts in budgets, surpassing countries such as Poland, Hungary, and Bulgaria.
According to Adrian Kawecki, of Mindshare Poland, the decline in the Polish television market is of some five percent, while the share of television in total budgets invested in the media is 45 percent.
The Investment Manager of Mindshare Hungary, Krisztina Kiss, said that the Hungarian television market is expected to fall 25 percent on the national commercial channel segment and 10-15 percent on the cable channel segment. In Hungary, the television makes up some 40-45 percent of the media market.
Richard Kopunik, of Mindshare Slovakia, said that declines felt on this market are of some 25 percent of net expenses, while TV’s market share among other media channels is 42 percent.
The Bulgarian market slid 10 percent in the first half of this year, according to information provided by Lilly Georgieva, of Mindshare Bulgaria. She added that the drop is expected to intensify, up to 15-20 percent by year-end.
