The financial crisis is changing advertisements

“It is very likely that we will raise the promotion budget in order to counter the crisis,” Andreea Nicolcea, Senior Brand Manager of Pepsi Americas, told Business Standard.

“You have to make sure that your product can be tasted, smelled, and touched, and that your message reaches the exact targeted audience. The worst mistake that marketers are presently making is talking in vain, mainly on TV, to a crowd already bored by advertisements,” said Stefan Kolee, Partner in Futurelab, an international innovation management boutique.

Promotions and campaigns will focus on discounts and attracting consumers through financial rewards, due to the financial crisis which is affecting the Romanian market.