Regarding the value of these advertisements, players in the industry say that such an assessment cannot be made, given the different payment and evaluation systems. However, they added that the social network advertising market should not exceed one percent of the total online market, whose value was estimated last year at €20 million.
Generally, the platforms targeted by most of such ads are the foreign ones, while domestic networks have a chance only if they chose the right niche and if they do not try to copy foreign networks.
“In Romania, social networks are registering impressive rating figures, but do not yet succeed in turning this rating into currency. The reason is the advertisers’ reluctance, the fact that, even though the audience is adopting this communication environment, advertisers are not so open,” the Business Affairs Manager F5 and F5 X-Media, part of the Realitatea-Catavencu group, Irina Morosanu, told Business Standard.
