Affichage becomes top local outdoor publicity market leader

Official confirmation of the takeover of leader position from the Euromedia company will come with the registration of financial results with the Trade Registry.

Market sources estimate that the value of this investment amounts to some €10-15 million. Affichage has taken over the Efect Media, Outdoor Media and Communications Media companies. The first two companies were taken over entirely, while Communications Media, the Transylvania area outdoor market leader, will be led by Affichage with Diana Goga, minority shareholder and the company’s CEO.

This acquisition raises Affichage’s portfolio of 3,500 publicity surfaces by a further 1,500 surfaces. “I am delighted that through this acquisition we are meeting one of Affichage’s objectives for the year 2008, namely that of becoming market leader,” according to a declaration for Business Standard by Lucian Palaz, CEO of Affichage Romania.