“In 2009, the company adjusted its strategy very well to the realities of the market, which ensures it a development pace above that of the dairy market, which could rise by some 5-7 percent this year, according to the latest estimates by the Association of Employers in the Milk Industry (APRIL),” said Albalact officials.
Albalact representatives are optimistic about the evolution of the local dairy market, saying that the local trends reflect the evolution of the entire European dairy market, strongly influenced by low prices, low basic consumption in terms of value, promotions to attract consumers, and a battle for shelf space.
“The economic crisis speeds up the consolidation of the dairy market. In two years, the market will be disputed by the front “platoon” that will remain after the consolidation, a few large players who will survive because they will have the financial strength to promote their brands,” said Raul Ciurtin, President of Albalact Alba Iulia.
The value of the local dairy market amounts to some €1 billion, and its main players are Friesland, Albalact, Danone, LaDorna, and Tnuva.
