“I came to Altex with the purpose of applying the new strategy by this fall. The marketing department has the information regarding most sought-after products on the market, information which, following the merger of the two departments, will be used directly and effectively by buyers who forward orders to suppliers,” Moanta said.
Thus, the product range will be constantly adjusted to market demand. “When you are marketing one brand, your goal is to promote this brand, make it desirable for consumers. In case of marketing a retailer, you are dealing with a wide range of brands and products. In this case, your objective is to identify the brands and products for which there is demand on the market and order these to providers in optimal quantities,” Altex’s official added.
In the current economic context, the company estimates an average 40 percent decline in this sector in 2009, due to a drop in demand. “Altex plan for 2009 includes lower business than in 2008. However, we want Altex drop to be lower than that of the market, and gain market share,” Moanta said.
