Apemin Tusnad penetrates non-carbonated drink market

The new product combines fruit juice with Izvorul Ascuns mineral water in 2.5 liter PET bottles, according to a company press release. Apemin officials estimate that within one year of the launch, the new product will claim some 5 percent of the total still drinks market.

“The market has repeatedly proved that there is room for something new, and as long as the quality-price ratio is appropriate, the product has good chances on a very competitive market. The still drinks segment is one that is expected to enjoy sustained growth in the coming years, and the addition of such products to our portfolio is natural for an active mineral water player,” continues the press release.