Cotnari plans to spend €2.1 mln for advertising in 2008

“We also plan to increase turnover by 15 percent by adopting a new product and price policy,” Serghiuta added.

The main advertising media for Cotnari is radio. The company offers promotional samples and brochures. Its preferred advertising method are media campaigns and aggressive trade marketing actions. The most recent campaign, in the last quarter of 2007, was entitled “Cotnari: the wine that inspires great Romanians.”

Cotnari's advertising account is managed in-house by the company’s Marketing Department.

Last year, Cotnari had a turnover worth €24.5 mln. Its main competitors are Murfatlar, Jidvei and Vincon.