According to Radu Miu, General Manager of Mercury 360, the year 2009 will be a “test-year”, which will show more clearly what the local effects of the financial crisis are going to be. “We are not targeting a rise in revenue or to improve economic performance indicators, but rather the stabilizing of the agency at its 2008 level,” he explained.

“I do not expect many new products being launched in 2009. I believe every producer will invest in preserving his brands on the market. Advertisers will focus on the retail segment. I expect more frequent promotions aimed at consumers, and higher competition on every shelf and square meter of sales space,” Miu added.

The agency’s main competitors, in terms of turnover, include McCann Erickson, Leo Burnett, Graffiti BBDO.