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New development strategy for CEZ Romania

Publicat la 25.06.2007, 21:00:00

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New development strategy for CEZ Romania

Sales to corporate clients dropped 20 percent last year, to €190 million in 2006, compared to €223 million in 2005, the company's financial data shows.

The distributor, former state owned Electrica Oltenia, was purchased by Czech group CEZ in 2005. It was divided into four companies, CEZ Distributie (distribution), CEZ Vanzare (Sales), CEZ Servicii (Services) and CEZ Trade, all led by Romanian managers.

According to the new strategy, the sales company will take over the supply segment, and the services company is to connect supply and distribution. According to CEZ President, Jan Veskrna, yesterday, CEZ Trade is to take the group out of its "captivity", by ensuring access to lower price energy.

CEZ Trade Manager, Ion Lungu, said the situation could change, partly due to an increase in the volume of energy traded on the stock exchange and partly due to CEZ Vanzare's strategy. "The company will go to consumers and discuss the benefits of a contract with us," Lungu said.

As for CEZ Trade's role, Lungu added, "We hope to have access to all market segments, including direct relations with producers."

Contracts
CEZ Romania does not currently have contracts with Hidroelectrica and NuclearElectrica, companies producing cheaper energy.

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