Real: Romanians go to the hypermarket once a week but buy more

“The growth registered in January 2009 exceeded our expectations. In the past months we observed a decline in the frequency with which people go shopping. Usually, consumers went to the hypermarket twice a week. Now, they go only once, but they buy more,” the Managing Director of Real Hypermarket Romania, Tjeerd Jegen, told Business Standard.

Another change in consumer behavior concerns the orientation of clients for promotions of non-food products, and especially for household appliances and IT products.

The network presently has 20 stores and plans to open five more in 2009. The Romanian Real division posted €367 million in net sales in 2007, four times more than in 2006.