“To this we add a partnership with JWT Romania, the global agency Vodafone works with at the group level for retail communication projects,” said Markovits.
Vodafone’s advertising budget last year amounted to €88 million, according to Alfacont media market monitoring agency. The company ranked third among top mobile phone companies, after Orange, with €99.5 mln, and Cosmote, with €92.6 mln. The Vodafone budget makes up over 20 percent of the total advertising budget for telecommunication companies in 2007, worth €436.4 mln.
