Cheque Dejeuner has the strongest position in terms of companies with more than 10,000 employees. The meal ticket market has been under pressure for the past two years, with companies fighting for large client fidelity. The stake is an annual profit ratio that could reach 90 percent in one of the most profitable businesses.
Thus, the largest domestic supplier, Accor Services, announced this year its merger with Hungarian company Hungastro. The merger should be finalized by year-end. In 2005, Sodexho Pass took over Blu Ticket.
market. According to available information, the Romanian meal ticket market is va luated at some €1 billion (cumulated value of used coupons). Company turnovers include the commission charged for issued meal tickets (1-10 percent of their value). The profit ratio is higher as commissions charged by issuers are taken into account, rather than the value of meal tickets issued by the companies.
The main competitors on the market are Accor, Sodexho, and Cheque Dejeuner, with a cumulated market share of 90 percent, covering large employers such as Romanian postal company Posta Romana, Draxlmaier, and Romsilva. Other players on the market are Gusto Pass and Romticket.
