Kandia to change its name to Cadbury Romania

“We own brands ranking first or second on the sweets market, such as Rom, Magura, Laura and recently acquired Silvana and Sugus brands. These are strong brands, with a good position on the market and strong growth potential,” Cadbury Southern&Central Europe’s Managing Director, Ignasi Ricou, told Business Standard.

Last year, when it took over Kandia-Excelent, the British group said the reason for this move was the solid position of the local producer on the Romanian market and the growth potential of the country’s chocolate consumption.
Kandia-Excelent posted losses worth €1.5 million last year, compared to €7 mln in net profit in 2006. Its turnover dropped 6.5 percent last year, to €33.7 mln.