“We have an analysis model which considers demographic, economic and network coverage factors, and based thereon we are developing commercial coverage,” Florin Catalin Popa, the company’s Sales and Distribution Manager, told Business Standard.
“Although the market has become much more sophisticated in the past two years, small networks have the major advantage of lower costs, flexible management, and better cost and personnel control in difficult times,” Popa added.
Depending on efficiency, revenues, and expenses, the operator will decide if certain stores should be closed or relocated. The company’s investment budget amounted to some €200 million in 2008, which were directed mainly to network development and launching new services.
