“Unfortunately, as strategy advisor for companies in the software and IT service industry, I have seen no coherence, lucidity, and pragmatic action. However, I did see a great deal of chaos, and many emotional reactions. The first impulse was to cut costs in the field of human resources, marketing, and even sales, which is quite hilarious,” said Eugen Schwab-Chesaru, Managing Director for Central and Eastern Europe of the Pierre Audoin Consultants (PAC) research and strategic advisory company for the software and IT service industry.
Bogdan Iftemie, Sales Manager of Acer Romania, said that sales are the main force of an organization, “but people must be very well trained to produce results.”
Schwab-Chesaru said that most IT company managers found themselves in a situation in which they had to make quick decisions, with no analysis of the economic situation, the competition, demand, or even costs and internal resources.
“Many times, they acted against the medium or even short-term interests of their own companies, and have sharply “devalued” their image, name and fame,” Schwab-Chesaru told Business Standard.
Gabriel Marin, Managing Director of Omnilogic, a major IT company, said that companies, in addition to the fact that they did not anticipate the crisis, did not even have a plan or an alternative model in case of downturn.
Marin said that the only thing that managers are capable of is to cut expenses in a desperate attempt to remain on the market.
