“Salary rises can be balanced by human resource quality, especially language skills and technical and IT skills,” Iancu said. Furthermore, the country’s EU membership and relatively stable political and economic environment are strong advantages for Romania, compared to other Eastern European markets, such as Ukraine, Belarus and Russia. Compared to the Asian market, Romania has the geographic advantage, and is also closer to Western Europe from a cultural point of view, Iancu added.

Romania currently ranks 11th in a global list of attractive locations for outsourcing, following other Central and Eastern European countries, including the Czech Republic, Poland, Russia and Bulgaria, according to the Black Book of Outsourcing 2008, the industry’s most relevant guide. The U.S, Brazil, Chile and China lead the ranking, as alternative locations for India, the traditional outsourcing destination.