In fall, initial results of the BRAT study will become a reference point for all forms of online advertising.
“To date, major companies have spent money to advertise online, because they have done this before on other developed markets and know how important this is,” said Cristi Petriceanu, General Manager of NetBridge Investments, the main supplier of professional online service in Romania. Companies, especially in the banking sector or in retail, have invested in online advertising because it is an environment which allows users to be in direct contact with the products.
Petriceanu believes that the BRAT study will bring more credibility to the Romanian online market and its results will make the work of media planners easier, thus giving them clear arguments for investing in the internet. “Once this occurs, the internet will greatly surpass out-door advertising and cinema advertising in terms of credibility and tracking,” Petriceanu added.
BRAT’s General Manager, Arina Ureche, believes that as of this fall, the most important data in selling online advertising space will be that of the SATI study. At present, the best-known data for Romanian online traffic is that supplied by the NetBridge Investments-owned Trafic.ro, a free service for sites registered on this Romanian site.
“The two measuring services are different in several respects. Results are sure to vary, there is no need to run a test to prove that. Various methodologies produce different results, even when these are used to measure the same thing,” said Arina Ureche.
“To date, major companies have spent money to advertise online, because they have done this before on other developed markets and know how important this is'' Cristi Petriceanu General Manager, NetBridge Investments
