The great challenges of 2009 include the financial crisis, which could result in a drop in consumption, greater competition on the local market, considering many foreign companies which have entered the Romanian market, shifts among top companies, and even higher prices for raw materials.

One of the most dynamic sectors in recent years, with Romanian players in top positions, was the meat industry. Following double-digit growth rates posted in the past few years, this segment will register stagnation, while profits will plunge, according to market data. Considering that the Romanian processing industry is dependant on imports, the depreciation of the leu against the euro could lead to higher prices for meat products.

The dairy sector has also recently attracted large companies to the domestic market. While the latest transaction was the acquisition of the Raraul Campulung Moldovenesc company in 2008, another mid-sized enterprise could be the subject of a deal in 2009.