The results of the battle between the two operators on the low-cost segment are contained in the statistics provided by the National Authority for Management and Regulation in Communications (ANCOM) regarding new users attracted from other players, through portability, where the leading position of the mobile phone segment has been disputed by Cosmote and Vodafone since the system was introduced.
“Vodafone’s difference from Orange comes from the fact that Vodafone managed to come closer to Cosmote’s low-cost strategy, and to communicate this strategy on the market more efficiently than Orange, as it is known that the operator’s change will be based mainly on price. In other words, Vodafone had a more aggressive campaign on prices and communicated this better on the market,” the Senior Business Analyst of the A.T. Kearney consultancy company, Iulian Circiumaru, told Business Standard.
“Vodafone’s policy was intensely promoted. On the mobile [segment], Vodafone is a very aggressive player in terms of price,” the General Manager of the Digital Cable Systems (DCS) telecommunications group, Dinu Malacopol, said.
“The total number of clients attracted by Vodafone from other players by the end of July, for mobile and fixed services, exceeded 33,500. This result is also due to our recent promotions, which answered current communication needs, in terms of cost control and the flexibility and variety of packages,” Vodafone officials said.
